moraConfidential from the first clickWhat is your startup's data worth?
Your repo, your tickets, your threads. AI labs license what your team already wrote, and most founders have no idea what it is worth.
- NDA before anything is used
- Your startup is never named
- Free, and it commits you to nothing
You already wrote the dataset
Models learn to do real work from records of real work. A startup produces them every day, without thinking about it.
Code and its history
A pull request with its review and the fix that followed: how a real team solves a real bug.
GitHub
GitLab
BitbucketIssues and product work
A ticket, the discussion around it and what was decided. The path from a problem to a shipped answer.
Linear
Jira
FigmaCustomer conversations
A customer explains what is wrong, someone on your team solves it. Thousands of times.
Intercom
Zendesk
HubSpotTeam threads
Where decisions are really made: the question, the back and forth, the call.
Slack
Teams
DiscordDocs and incidents
Specs, runbooks, post-mortems. The reasoning behind a product, written by the people who built it.
Notion
Google Drive
Sentry
No Jira, no support desk, only a repo? That is normal for a young team. A missing part is stated, and a lab pays for the parts that exist.
Private by design. NDA before anything.
You are about to show someone how your startup works. These are the rules, and they hold from the first click.
NDA before anything
Nothing is used, and nothing reaches a lab, before an NDA is signed. Asking for a figure shares nothing.
Never named
A lab sees an anonymous id. Not your name, not your domain. Not before a deal, and not after.
People are replaced
Every customer and every teammate becomes a generated id before a record leaves your systems.
No password shared
You authorize on the tool's own page, read-only. Mora never sees a password or a token.
One click to leave
Remove a tool's access whenever you want, from the tool itself. Mora can read nothing more.
You decide, every time
The figure commits you to nothing. Listing is a separate step, and a license is yours to sign or not.
What a lab receives, and what it never does
The same record, before and after. A lab can still follow one customer across conversations without ever knowing who it is.
{
"conversation": "C-20417",
"customer": "Dana Whitfield",
"email": "dana@northside.io",
"asked": "webhook retries stop after 3 tries",
"answered_by": "Sam Okafor",
"answer": "raise max_attempts, see the retry docs",
"solved": true
}{
"conversation": "C-20417",
"customer": "p_7f3a91",
"asked": "webhook retries stop after 3 tries",
"answered_by": "p_02c4de",
"answer": "raise max_attempts, see the retry docs",
"solved": true
}The example is made up. Replacing people is done on your side, by your own AI agent, before anything leaves. Mora checks the result.
| Who sees what | The other side | Anyone on the web | Mora |
|---|---|---|---|
| Your company name | Never | Never | Yes, to verify you |
| Your anonymous id (Provider 181C, Lab 03C9) | Yes | On public listings | Yes |
| A listing's description and schema | Yes | If the provider made it public | Yes |
| The random sample | Labs, on the listing | Never | Yes |
| The full dataset | One lab, after it signs | Never | Only to check and sample it |
| What a lab asked for or offered | The provider it is for | Never | Yes |
| Passwords to your tools | Never | Never | Never |
From a range to a figure
About two minutes of your time. The rest is Mora's work.
Two answers
How many people, how many years. You see a first range at once.
Sign in
With Google or your work email, then your website. No password, nothing to pay.
Connect two tools
GitHub and Slack, Linear and Intercom... One click each. Two is the minimum: the figure is worked out from them.
A figure within 7 days
Mora writes to you with what your data could license for, and what it is based on.
This market exists. It has been closed to startups.
These are the deals that were reported. Most never are.
- $14.3BMeta's investment for 49% of Scale AI, a training data supplier. 2025
- $10BValuation of Mercor, which supplies expert data to AI labs. 2025
- $250MNews Corp's five-year content license to OpenAI, as reported. 2024
- $60MWhat Google pays Reddit each year to train on its posts. 2024
Those deals went to companies with lawyers and a broker on call. A startup has the same kind of records and nobody to call. That is what Mora is for.
What founders ask first
Is the range a real offer?
No. It is worked out from two answers, your headcount and your years, so it cannot know what you hold. The figure Mora sends within 7 days is based on what is really in your tools, and it is still an estimate: a lab makes the offer, and you accept it or not.
Why two tools?
One tool shows what you made. Two show how you work: the code and the discussion around it, the ticket and the answer that closed it. That context is what a lab pays for, so it is what the figure has to be based on. More tools make it more exact.
We are four people with one repo. Is it worth asking?
Yes. A small team with no Jira and no support desk is normal, and Mora says so plainly: a dataset is described part by part, a missing part is stated, and a lab pays for the parts that exist. Clean code with its history is one of the things labs ask for most.
What does Mora read when I connect a tool?
Enough to measure: how many records, over which years, of what kind. You authorize on the tool's own page, read-only, Mora never sees a password or a token, and you can remove the access from the tool at any moment. Nothing is used, and nothing is shown to anyone, before an NDA is signed.
Do our customers end up in a dataset?
No. Before a record leaves your systems, every person in it is replaced by a generated id, the same id everywhere, so a conversation still makes sense without naming anyone. Mora then checks the result for anything personal that was missed.
Will a lab know the data comes from us?
Never. A lab sees an anonymous id, not your name, not your domain. This does not change after a deal: each side signs with Mora, not with the other.
Do we give our data away?
No. You license it and you keep it. Nothing changes in your tools, and nothing is listed, shared or sold because you asked for a figure.
What does it cost?
Nothing. The range is free, the figure is free, and listing is free.
Who is behind Mora?
The team behind PilotGPT, a speech model trained on air traffic control radio. We had to find and license our own training data, so we have been on your side of the table.
Two answers now.
The real figure within 7 days.
Confidential, free, and it commits you to nothing.